Plenty of small businesses start with a Facebook or Instagram page, and that's a smart, free first step. The question is whether it's enough. Here's an honest look at both.
What a Facebook page does well
- It's free and quick to set up.
- Your customers are already there, so sharing updates and photos is easy.
- Messages and reviews happen in one place.
Where a social page falls short
- You don't own it. The platform sets the rules, can change how your page looks, and can restrict accounts.
- Not everyone uses Facebook. Some customers won't log in or don't have an account at all.
- It's harder to find on Google. When someone searches "plumber near me" or your business name, a clear website with your services and area tends to be a stronger result than a social post from three weeks ago.
- Information gets buried. Prices, services and FAQs scroll away under new posts.
- It can look less established. Many customers check for a website before calling a business they haven't used before.
The simple answer
| Your situation | Our honest suggestion |
|---|---|
| Hobby or just testing an idea | A social page is fine for now |
| You want people to find you on Google | Add a simple website |
| You sell one main thing or run one offer | A one-page landing page is often enough |
| You offer several services or work in several areas | A 3–6 page website |
Best of both
You don't have to choose. The strongest setup for most small businesses is a simple website as your home base, with social pages that point people to it. Keep the same name, logo, hours and contact details everywhere so customers (and Google) know it's all the same business.
What it takes
A focused one-page site can be enough to start: who you are, what you offer, where you work, and one clear way to contact you. See our landing page service and 3-page starter website, both at fixed one-time prices, or our bakery landing page demo for an example.